They say a picture speaks a thousand words…

…but don’t be fooled by the mega pint. Behind that tall glass of beer lies an insatiable thirst for creativity—and an unspeakable hunger to make magic with words and visuals, bringing crazy ideas to life.

From UX writing and long-form content to social media, OOH, SEO, email marketing, and even the occasional direct message, I’ve dabbled in just about every corner of marketing.

Whether it’s diving headfirst into an interactive music video, leading a campaign that became our second-highest performer, or getting my work recognised at Cannes Lions, I’m all about making big ideas happen. Let’s explore them together.

Experience

VML / Senior Copywriter / 2023 – Present
Bybit
/ Senior Copywriter / 2021 – 2022
Digitas / Senior Copywriter / 2019 – 2021
DDB Group / Copywriter / 2018 – 2019
JWT / Junior Copywriter / 2017 – 2018

Awards

ADFEST 2025
Finalist / Social Media for Good / LUX

Spikes Asia 2025
Bronze / PR & Social Engagement / LUX

The One Show 2025
Merit / Social Media for Good / LUX

Marketing Excellence Awards 2025
Gold / Event Marketing / HSBC
Gold / Experiential Marketing / HSBC
Gold / Gaming / HSBC
Gold / Marketing Innovation / HSBC
Gold / Sponsorship Activation / HSBC
Silver / CSR / HSBC

MARKies 2025
Most Creative / Cause Marketing / HSBC
Most Creative / Immersive Brand Activation / HSBC

Epica Awards 2024
Gold / Health & Beauty / LUX
Silver / Corporate Image / LUX
Silver / Cultural Insights / LUX
Silver / Social Networks / LUX

Gong Awards 2024
Silver / Direct / LUX
Silver / PR / LUX
Silver / Social & Influencer / LUX

London International Awards 2024
Bronze / Creative Strategy / LUX

Cannes Lions 2024
Shortlist / Excellence in Social & Influencer / LUX
Shortlist
/ Culture & Context / LUX

New York Festivals Advertising Awards 2024
Finalist
/ Social/Environment Good / HSBC

Marketing Excellence Awards 2024
Gold
/ Experiential Marketing / HSBC
Gold / Gaming / HSBC
Gold / Marketing Innovation / HSBC
Bronze / CSR / HSBC

MOB-EX Awards 2024
Gold
/ Best Campaign – B2C / HSBC

MOB-EX Awards 2021
Silver / Best Use of Mobile Integration / HSBC

Loyalty & Engagement Awards 2021
2 Golds, 1 Bronze / HSBC

Effies Awards 2018
Silver / HSBC

D&AD New Blood Awards 2013
Graphite Pencil / Yamaha

Crowbar Student Awards 2013
Silver / Online Advertising
Silver / Direct Advertising
Bronze / Social Media

Get in touch

matthewhzm@gmail.com